Monday, 18 March 2013

advertising campaign

this is my groups presentation on team fortress 2 which is a free on-line game 
this page was the introduction page this was to tell the audience our presentation was about team fortress 2 


this was the mind map that was used to generate ideas for what to produce for the campaign aslo looking at what is in the game to find the usp
we had looked at the games target audience so we could produce the advert to be able to appeal to the target audience 

when we looked in more detail we found that the biggest u.s.p was the fact its a free on-line game that is mass multi player 

this was the posters that we had produced that consisted of the logo , a built in weapon in the game 
a matching background however not 100 % identical and slogans that match the game. we had chosen a poster because it is the most common form of advertising they are often found from retail agents  to bulletin boards  


this is the hoodie we had produced to advertise a certain class in the game this hoodie is in the shape to show it when the hood is open and closed we had chosen a hoodie because more games are promoting using fashion and a hoodie makes most sense with the character which is a fire specialist and the hoodie will make the wearer either hot or warm 

and finally a bus add we had chose this to promote the game with not needing text we had decided that a class and the logo was all that would be needed because the character says all that is needed for example it suggests its a shooter game by the gun in his hands and the if any one is interested in what it is they can Google the logo 

after we had presented we had been given feed back and we found that there wasn't enough confidence in my voice as well as they felt that one person was doing more of the talking than the rest of the group.